MBA Open Lecture with Sašo Belovski

Wednesday, September 14th at 18:00, our alumni Mr. Sašo Belovski, Ph.D. spoke on the topic: Business development in the sport/running industry. Mr. Sašo Belovski excelled in both academia and his professional career. He studied the FIFA Master - International Master in Management, Law and Humanities of Sport in the U.K., Switzerland and beyond; and successfully finished his PhD in Sports Management at Charles University in Prague. Currently, Mr. Belovski is the Member of the Board at Prague International Marathon, and he serves as both the Business Development Director and Partners Relations Manager. He has been a keynote speaker at many international academic and business conferences.

During his lecture, Mr. Belovski discussed business development in the sport/running industry which is together with technology the fastest growing industry. The RunCzech Running League delivers some of the best running events in the world, which makes the Czech Republic an exporter of know-how in terms of event management and sports marketing. The Prague International Marathon enjoys the trust of global brands such as Volkswagen, Adidas, and Hilton for the last 20 years.

Mr. Belovski explained why a country with less population than cities of London or New York manages to compete globally in the best-running events in the world or why do sponsors join and stay loyal, even during a global economic crisis. The RunCzech Running League not only arranges full marathons, but also a number of non-competitive short-distance runs. The intention is to promote a healthy and active lifestyle among people of all ages, interests and occupations. Therefore, it became very trendy and popular. Carlo Capalbo, the founder of the Prague International Marathon and the president of the organizing committee of the RunCzech Running League, explains the popularity: “Marathon running continues to grow in popularity. More and more people are taking up the sport. Running is convenient and affordable. It’s easy to approach, and can be done anywhere at any time. There are health and fitness benefits; it’s a lifestyle. And, it’s all about self-esteem and self-confidence.”

During following Q+A part, Mr. Belovski answered many questions from the audience, and discussed daily examples and decision-making challenges.

Privacy policy

Anglo- American University of Prague is committed to protecting your privacy. Any information you voluntarily provide to us through a Praguemba.com website such as email address, name, or phone number will never be sold or traded to other colleges, universities, nonprofit organizations, or businesses. Anglo- American University of Prague might use this information to inform you of changes to that website or to provide you other news and information about that site that we believe would be of interest to you. At your request, Anglo- American University of Prague will remove any contact information you provided from its files.

Information gathered automatically
Unless you take steps to browse the Internet anonymously, or opt-out, Anglo- American University of Prague, similar to most institutions and organizations on the Internet, tracks web browsing patterns to inform understanding of how our sites are being used. The information we collect is based on IP address, which is the location of a computer or network, and is not linked to your specific email address in any of the reports or other material compiled by Anglo-American University of Prague. AAU will not associate your IP address and web usage data with any other information held by AAU that can specifically identify you unless required to do so by law.

Some sections of AAU owned websites use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use our sites. The information generated by the cookie about your use of the website includes your IP address. This information will be transmitted to and stored by Google on its servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Please visit the following pages for more information on Google Analytics terms of use and Google's privacy practices.

Information you provide to us
To communicate effectively with visitors to our website, we may ask you for personally-identifiable information that can include, by way of illustration, name, email address or phone number. Anglo- American University of Prague will never sell or trade personally-identifiable information you voluntarily provide to us such as name, email address or phone number, to other colleges, universities, nonprofit organizations, or businesses unless one or more of the following conditions apply:

  • We have your consent to share the information.
  • We are sharing such information in response to subpoenas, court orders, or legal processes

External links
Some AAU websites may contain links to external websites not owned by, or officially affiliated with, Anglo- American University of Prague in any way. Anglo-American University of Prague is not responsible for the privacy practices or the content of such websites.

Changes to this policy
When we make changes to this policy, the changes will be highlighted on the top of this page for one month before going into effect. The highlights will then remain on top of the page for three months to keep you informed of the change.

Close