UNLOCKING SUCCESS WITH STRATEGIC PLANNING

On Thursday, April 5th at 18:00, Anglo-American University’s School of Business Administration and Chapman University organized the MBA Open Lecture: Unlocking Success with Strategic Decision Making. The lecture was hosted by PhDr. Michal Čakrt who has 30 years of experience of working with and applying strategic theory in both academia and business management consulting. 

The lecture was attended by our lecturers, BA students from Strategic Marketing classes, current MBA students, alumni and prospective students. This lecture was unique from most as it allowed the audience to develop and exercise the theories Professor Čakrt introduced which emphasized the importance of looking beyond detailed calculations to understand business strategy through broader lens to be more critical and aware of the bigger picture.

About the lecturerPhDr. Michal Čakrt is currently affiliated with the Swiss Business School in Zurich. Previously, he taught at the University of California, Irvine, and Czech Management Center, mostly in the areas of Organizational Behavior and Leadership or Strategic Organizational Design with an education from Charles University, University of California and Harvard University. His professional background includes working for Korn Ferry or Deloitte. PhDr. Čakrt is also an author of six books both for managers and general public in addition to publishing numerous articles.

About the topic:  Strategic management is about tactfully streamlining decisions in a hostile environment full of able competitors. It is often defined as creating a unique market position, making trade-offs by choosing what not to do, and creating fit by aligning company activities with one another into a structure that supports the chosen strategy. It involves analyzing not just why to take choices, by also understanding why not to.

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